Wednesday, April 02, 2008

Apple takes on The Big Apple

So Apple is fighting New York City over their logo for the GreeNYC campaign (pictured below, taken from the GreeNYC site), claiming that it "infringes on its trademark", and "are causing mass confusion and ruining Apple's good reputation." What?


Honestly, who in their right mind would even think that this is the Apple logo? I can argue that it's an infinity symbol made to look like an apple, calling to mind New York's nickname, The Big Apple.

The only thing ruining Apple's reputation is Apple itself, with such silly things as this. It's not another computer company calling itself Apol with a similar logo; it's a freaking city! How on earth will people confuse the two?

Late April Fools joke, you think?


via Wired Magazine

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